6 Amazing Tips For Designing Brochures

6 Amazing Tips For Designing Brochures

Brochures are a fantastic tool for brands to deliver their message and provide plenty of visual spark. And it’s a graphic designer’s job to make sure this happens effectively!

I’m going to take you through some of my best tips for designing a brochure which really knocks the ball out the park, so let let’s get started!

1. Get Sketching

Brochures are highly visual pieces of marketing, so it’s imperative that you break out your pads and pencils to brainstorm and generate ideas early on.

This is the best way to define what it is you need to deliver for the client and how you can design this. And make sure you communicate these early sketches to the client to get approval and keep them involved.

2. Understand your Audience

If you really want to produce an amazing brochure that engages with the intended audience then you need to get to know them. Make sure you speak to the people that the brochure is aimed at to get a feeling for what they want. Understanding their mindset equips you to tailor the brochure to their every need.

3. Establish the Paper Required

Brochures are published on all different types of paper, so establishing early on which type you’ll be printing on is essential. You’re going to need to know exactly which format your client requires. Will it be A4? Will it be coated or uncoated? Once you have this knowledge you’ll be able to know exactly what you’re working towards and what’s possible in that format.

4. The Cover Page is the Most Important Page

Great content is a prerequisite for a brochure, but the only way people are going get to it is by opening the cover. Therefore, you need to invent plenty of time and effort in the front cover.

The best advice I can give for front covers is that you have to present a clear message of exactly what this brand is about and what the brochure is packed full of. You don’t want to bore customers with endless spiel on the front cover, just concentrate on the basics and make it as appealing as possible.

5. Use Good Quality Images

Brochures demand the use of amazing images to captivate readers’ attention, so they’re the type of project where you’re going to want to hook up with a photographer to supply jaw dropping pictures.

Sure, you can use stock images, if necessary, but just remember they need to be high quality ones to stand out. If you stick to overused stock images then the brochure will become cliched and fail to stand out.

6. Keep Check of your Fonts

Certain fonts, such as Helvetica, have proven very popular in brochure design, so don’t feel as though you need to reinvent the wheel with new fonts. Established fonts may not feel exciting, but they’re the best ones for the job.

And make sure you don’t go overboard with the number of fonts you use either. Ideally you should be sticking to between 3 – 5 for the entire brochure. Some graphic designers have been known to use double this amount and it doesn’t look pretty!

MARKUS – GRAPHIC DESIGNER IN LONDON

 

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