CopyWriting

The best marketing communications are a fusion of great graphic design with wise, witty and wonderful words. To make sure your messages are hitting home with your customers it pays to employ an experienced writer.

Copywriters are skilled at making words work harder on your behalf. They add style and strength to your marketing material as they create persuasive text for so many different media forms: from websites and leaflets to newsletters and packaging.

They can also prevent grammatical and typographical errors from creeping into your promotional material that could otherwise damage your reputation and reduce your customer appeal.

Whether it’s writing your website or brochure from scratch or the process of proof-reading and correcting existing text, MARKUS recommends the best writers – so you’ll always get it right.

 

Contact MARKUS for some copywriting samples and an idea of costings.

 

Longer or shorter?…

So do you go for long copy or short copy? Sometimes people need more detail and longer text. But there are occasions when less is more. It’s worth remembering what the French writer, Blaise Pascale, wrote back in 1657 at the end of a long letter: “If I had more time, I would have written a shorter letter.”

 

A short history of copywriting:

The term ‘copy’ originally applied to the text that journalists wrote for newspaper articles, presumably because their words would be typeset and then reproduced or ‘copied’ on printing presses.

Copywriters were also employed by dedicated advertising agencies with leading figures like David Ogilvy creating and writing great ads in true Madmen style during the 1960s and 70s. The best copywriting produces compelling text to make people act on what they see and read.

Advertising copywriters study the features and benefits of your products and services. Then, by targeting your audience and analysing their intellectual and emotional triggers, they grab attention with their text and turn vague prospects into firm customers.

So, while design with its beautiful colours, logos, images and fonts can make you lust after a brand, language with its wit and charm can make readers become infatuated and fall in love with your brand.