Have You Ever Wondered “What Does a Graphic Designer Do?”

Have You Ever Wondered “What Does a Graphic Designer Do?”

Many people pigeonhole graphic designers as “just another type of artist”, but that’s a bit of a reductive view and doesn’t reflect exactly what graphic designers are capable of.

So, if you’re looking to hire or even become a pro graphic designer you’re going to want to know what they do. That’s why I’ve decided to give you a quick rundown on the ins and outs of being a graphic designer.

Graphic Designers Communicate

A fine artist’s raison d’etre is to create unique pieces of work which express a whole range of emotions based on social issues, colour studies and personal analysis to name but a handful. Graphic designers, meanwhile, aim to communicate visually to solve problems.

Every graphic design project starts with a brief and in this brief there will be a problem e.g. our current logo is not conveying our brand ideals effectively. Now, this isn’t as simple as delivering a striking logo which looks amazing, you also need to ensure that this new logo engages the client’s customers like never before.

Solving this may sound like a complex task, but a good graphic designer will find a solution. And I’m going to let you know about the skills involved in achieving this end result.

Visual Thinking Strategies

Graphic designers should know how to think visually. No, scrap that, they have to be able to think visually! To be honest, most people who enter into the heady world of graphic design do so because of this innate ability.

However, newbies to the world of graphic design won’t have perfected visual thinking quite yet. And it’s fair to say that graphic designers continue refining this process for the rest of their lives, so don’t get downhearted if you struggle at first.

It’s this initial spark of visual thinking, though, which allows graphic designers to use visual and cognitive skills to present solutions to clients’ briefs.

You Don’t Have to Be a Renaissance Artist

Yes, that’s right, you don’t have to be Michelangelo to succeed in the world of graphic design, so don’t worry if you’re not capable of completing that clichéd artist prerequisite of drawing a horse!

You see, as a graphic designer your main skill is to come up with ideas. Sure, you need to be able to scribble these down and a little bit of artistic flair will certainly help make your ideas clearer, but it’s likely you won’t be working alone.

Due to the number of different mediums that a graphic designer is asked to work with, you’re going to need a little help at time in the form of photographers, animators and typographists etc. And it’s these collaborators which are able to fill in the creative blanks on your projects.

Graphic Designers Tend to Specialise

Each graphic designer needs to find their own niche in which they can work to the best of their abilities. It’s difficult for newbies to determine what their niche is, so don’t get too hung up on this. Spend your time experimenting and working on a number of different projects to see what you enjoy and what you’re great at.

For some graphic designers this will be logo design whereas for others it may be working on brochure layouts. It’s going to be different for everyone, but by sticking to one discipline you’re going to become a master at it.

However, don’t think that you have to stick to that one area of graphic design for life. Once you’ve perfected a certain corner of the market you can gradually expand into new areas.

A Graphic Designer Doesn’t Need to Be State of the Art

It’s a common misconception that graphic designers need a state of the art design rig around them or they’re going to get left behind very quickly.

But this couldn’t be further from the truth.

As long as you have enough creative talent flowing through your veins then you don’t need to spend thousands on a PC. A mid-range system should be more than enough for the average graphic designer.

Obviously, as time goes on and you become more successful, you may start to work on more complex design tasks such as video editing which does call for a bit more power. However, only ever dig into your wallet when the benefits outweigh the cost.

Hopefully this quick guide has opened up your eyes to what a graphic designer does, but you’ll only know for sure once you dive headfirst into this exciting world!

MARKUS

 

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