Aspect: Logo Design

MARKUS has been commissioned by Aspect Communications who design, plan and implement powerful experiences, that create lasting memories, encourage positive action, influence behaviours, empower leaders and deliver measurable results across stakeholders.

Instead of a rebranding, Aspect wanted to ‘refresh’ the logo’s identity while staying true to it’s heritage. Notable brief points being:

  • It is not a revolution but an evolution
  • Retain the purple colour
  • Retain the star for the ‘A’  in Aspect but not essential if it doesn’t work
  • Needs to work on all media  i.e print, web, app etc.
  • Happy to use another font type.
  • Modern, timeless and minimalist
  • Add ‘Inspiring Business Performance’ to be featured with the logo as a strap

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