WEB DESIGN IN

MANCHESTER

FREELANCE WEB DEVELOPER

Hi I’m Markus, a leading freelance web designer in Manchester, who understands the importance of a captivating online presence for your business. Thats why I specialise in crafting stunning websites that not only look exceptional but drive results.

As an experienced designer and developer, I am dedicated to delivering tailor-made solutions that align with your brand identity and business objectives. Whether you’re a startup looking to disrupt the industry or a well-established company seeking a website revamp, I’ve got you covered.

RECENT WORK

ABOUT MARKUS

I’m an award-winning web designer and developer that’s been providing awesome websites for clients across the UK since 2015. Here’s why you should work with me:

freelance-web-designer-profile

FREELANCE WEB DESIGNER FAQ

Hiring a freelance web designer is often cheaper than going to an agency because they have less overheads. They are also usually more responsive as the client will always have direct contact with the freelance at all times. A Freelance Web Designer will usually specialise in a few different skillsets and can help you build whatever you are looking for from small brochure sites to full eCommerce builds.

  • All freelance web designers will charge for projects slightly differently. I charge on a per project basis, so I would ask you to send me a brief, outlining your requirements. That way I can see if we’ll be a good fit and if I believe I have the skills needed to bring your project to life. I can say that my prices for bespoke design & development typically start at around £2,500.

I usually break the project into three payments. The first 40% is paid upfront to confirm the work and block out the schedule. The next 30% is due once you are happy with the page design’s and user flow of the website, which then confirms the build and development stage of the project. Then the remaining 30% is only invoiced once you have signed everything off, and the site is live and well on your hosting.

For the best possible start to your project it’s always best that you have everything you need to hit the ground running. It’s not a deal breaker if you don’t have these ready it can just make things take slightly longer.

  • Branding – I’ll ask you to supply any brand guidelines before we begin. If you don’t have any that’s not a problem, simply supplying your logo in an SVG format will suffice. Alternatively I can create a logo or a full brand identity if needed.
  • Photography – If you have an image library I’ll ask for access to this, again if you don’t have this we can look at sourcing images for you from stock libraries like Shutterstock or Unsplash.
  • Content If you have already planned out your content with sitemaps and corresponding documents outlining all the content that goes on each page, fantastic! If not, I will ask for a rough content plan so we know what needs to go on each page and then we can fill the pages with placeholder ‘lorem ipsum’ until you have the written the content.

Yes. If you already have a web designer on board and are looking for a web developer to bring their designs to life then feel free to get in touch. My only requirement is that the designer you choose will need to be able to supply me with hand over files in a modern format such as, XD, Illustrator, Figma or anything that’s larger used for web design.

Yes. I can supply your developers with full hand over documentation and work alongside as you require. I design the vast majority of my sites using Illustrator & Figma. That way your developers will be able to export all the assets they require in an SVG format which means the site will look crisp across multiple devices and load at lightening speeds.

While a premium theme can be a great starting point, it’s not always the best solution for every project. A lot of times they can be restrictive, difficult to customise and don’t always offer the best or most up-to-date design trends. In most cases, I would recommend starting with a blank canvas and building your site from the ground up. This will ensure that your site is truly unique and reflects your brand and business exactly how you want it to.

If you’re interested in working with a freelance web designer, get in touch today for a free consultation. We can discuss your project in more detail, outline a proposal and provide you with an estimate of costs

Unfortunately, I don’t work on existing websites. This is because every project is unique and requires a bespoke approach to achieve the best possible results. Creating a new website from scratch will allow me to take into account your brand, business and target audience, resulting in a site that not only looks good but also functions perfectly for you and your visitors. If you’re interested in working with a freelance web designer, get in touch today for a free consultation. We can discuss your project in more detail, outline a proposal and provide you with an estimate of costs.

Yes. I’m an advocate for content management systems (CMS). Using a CMS like WordPress means that you will be able to easily edit your website yourself with ease, without the need for any programming knowledge, by adding/editing pages and blog posts, etc. A training session will also be offered to make sure that you are comfortable updating your website.

Yes. I always make sure that my websites are search engine friendly and follow all the latest best practices. I also pay close attention to Google’s Core Web Vitals to make sure the website is as fast as possible, this includes modern coding practices like using WebP/SVG imagery and if using a CMS caching plugins will be utilised to again improve the performance.

Yes I provide website Hosting and Maintenance through my agency SiteSub starting from £99 per month. This is a rolling monthly contract, you can cancel at anytime, where we will ensure the site’s maintenance and security, with unlimited updates to the content when required.

As a web designer I often use WordPress to power the majority of my websites. Clients often like to use this as it’s open source (meaning it doesn’t require an expensive yearly licence) and it’s very easy to use. I can work with other PHP based CMS’s such as Craft & React as well.

I enjoy working with a wide range of companies and individuals, and I bring the same skills to my work for small clients that I do for larger ones. I’m just as interested in working with small businesses as I am are big ones, and because I’m a local business, I have an edge when it comes to meeting the demands of developing organizations.

I have worked on projects with companies and individuals all over the world and I’m always open to new opportunities. I have a good understanding of the web design process and what it takes to deliver a project on time, so whether you’re in the UK, US, Europe or Asia, I can work with you. If you’d like to work with me on your next project you can get in touch here

WHO I WORK WITH

01

STARTUPS

I work with startups who are just finding their feet to launch them into the digital space. I’m a believer in building relationships and look for companies who I can work with long term.

02

COMPANIES

If you already have an existing website you feel could be improved, I’d love to hear from you. I work with established companies of all sizes to provide them with creative digital solutions.

03

AGENCIES

I work with agencies on a white label basis to provide them with both design and development. If you’re looking for a freelancer to help extend your services please get in touch.

RECENT POSTS

Guerrilla-marketing is an unconventional marketing strategy that involves the promotion of a product or service in a non-traditional marketing manner and with limited or little funds but I assure you that it is no way related to the popular warfare style! I can pledge this with conformity and with Ho Chi Mi’s blessings! 

The core objective of any marketing strategy is to create, keep and satisfy the customers. Since its inception, businesses far-and-wide started to utilise its various attributes in order to garner consumers for their offerings. But, its genesis too has a pretty interesting dark story. 

A Brief yet Enthralling History

Marketing and advertising traces its roots back to Egypt in the 4000 BC where the early Egyptians used papyrus to make sales messages and wall posters. However, the concept never really reverberated until the 1900s. In the early 60s, advertising was being undertaken by businesses via mass campaigns utilising media channels like the radio and the print. Yet, by the late 80s, customer interest was already dwindling due to desperate Agencies and lack of creative campaigns. The fate of marketing was not nurturing much optimism and hence, forcing the industry stalwarts to look for a new and better approach to re-spawn consumer interest. 

In 1984, in order to combat the traditional forms of marketing, marketer Jay Conrad Levinson coined the term guerilla marketing in his book with the same name. In his book, he went on to describe guerrilla marketing as an unconventional form of advertising within a small budget. It was something that the realm of advertising needed desperately in order to bounce back in the game! 

“Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life”- Jay Conrad Levinson. Rightfully so, this form of marketing involves the use of marketing props and unconventional advertising tactics in real world scenarios like public places and crowd-intensive areas to generate a buzz and try to build a personal connect between the consumers and the concerned brand. 

Simplifying Guerrilla Marketing and Exemplary Samples

The key to any successful guerilla marketing strategy is the connection that it builds with the emotions of the consumers. I understand that its concept can get confusing at times without proper examples and thus, I will be providing you with a few of the same.  

One of my favourite brands, Coca Cola came up with a unique concept in 2010 to connect with the happiness quotient of its customers. It collaborated with Definition 6, a creative advertising firm and came up with a “sui generis” vending machine called the Happiness Machine. They strategically placed those machines across varied geographical locations by replacing their regular vending machines. When the customers approached to buy a drink, they were pleasantly surprised with a reward, which involved extra cokes to surfboards and pizzas! It was a definitive and successful example of guerrilla marketing that resulted in a 7% increase in sales for the company in the next quarter. 

The top ten Disastrous examples of Guerrilla Marketing

“Not every shiny object is gold; you might never know that the metal is gold-plated.” True to the saying, guerilla marketing doesn’t always ensure the desired results. There are ample instances when a well-formulated campaign have misfired and produced results that did everything but benefiting the brand. 

Here is a list of all those guerrilla-marketing campaigns that have backfired on the brand in ways that the fabricators have never imagined: 

  • The Boston Bomb Scare: No discussion of guerrilla marketing gone wrong can be complete without the mentioning of Cartoon Networks’ Boston Bomb Scare. In 2007, Cartoon Network decided to put up several LED signs around Boston designed to promote the channel’s upcoming show, Aqua Teen Hunger Force. The pubic mistakenly comprehended the signs as intricate explosives as a continuation to the 9/11 massacre. It was a terrible idea and Turner Broadcasting, who is the owner of the channel, paid millions of dollars to the city police and Homeland Security in order to resolve the matter. 
  • The “Crippleware” Zune: Since its release, the public never really accepted the Microsoft Zune. At one point, it seemed that the Zune had more haters than fans, which apparently included some police officers in Austin, Texas as well.  In a desperate attempt to market the Zune, Microsoft assigned an individual to poster guerrilla advertisements of the same across Austin. However, the person was soon handcuffed and detained by the authorities. What’s funny is that a police officer was heard saying- ”We’ll have none of your advertising for your DRM CRIPPLEWARE crappy mp3 player littering our town.” Ouch! Microsoft didn’t see that coming! 

  • The Tutu Wearing Prankster: During the 2004 Athens games, a Canadian man wearing a “tutu” jumped into an Olympic pool in an attempt to market an online gaming website. Needless to say, things didn’t turn to his tide afterwards. He was convicted of various counts of trespassing and disturbance and was sentenced to multiple months of imprisonment in a Greek prison. 
  • Consumers at risk: Ask.com tried to conduct a guerrilla marketing campaign by hiring a group of people to hold a gargantuan sign on a Seattle overpass. If one of them slipped, the sign would have fallen on the commuters below and could have turned out to be a disaster. The campaign didn’t bring any positive results for the brand and the site’s management posted a public apology a few days later to the incident. 
  • The Pozzle Arrest: New Yorker Rich Tu in an attempt to market his event management application called Pozzle, ended up in a 24-hour imprisonment in one of the city’s police stations. Tu along with his cofounder attempted to post 1000 stickers across the city bearing the application’s logo but soon founded that the authorities didn’t quite like his idea. After postering around 500 of them, he and his cofounder were detained by New York police and went on to spend a night at one of its prisons for several counts of violation of public properties. 
  • NVIDIA’s fake posts: Few years back, NVIDIA tried to run a guerrilla marketing campaign that involved spamming various online forums with positive user reviews of their products. They even hired some individuals to pose as users and do the necessity. The internet didn’t take these actions lightly and the public retaliated forcing the company’s officials to stop doing the same.
  • All I want for Xmas is a PSP: In the Christmas of 2006, Sony tried to market it’s recently launched PSP by creating a fake blog called “ALL I WANT FOR XMAS IS A PSP”, allegedly written by some teen called Charlie who seemed to try and convince the parents of his pal Jeremy to get them PSPs. Many blogger smelled something fishy and traced the site’s domain, which was found to be registered to guerrilla marketing company, Zipatoni. Sony soon deleted the site and saved itself from the public’s retaliation. 
  • The Melting Popsicle: In 2005, Snapple attempted to conduct a guerrilla marketing campaign as well as a world record by trying to erect the largest popsicle ever on New York’s Time Square. The 25-foot frozen popsicle was made of Snapple juice and weighed around 17.5 tonnes on an 80-degree June day. Needless to say, it soon melted flooding Downtown Manhattan with kiwi-strawberry Snapple juice.

  • The Impossible Mission Impossible: In 2006, Paramount pictures found out that it was better to not mess with a person’s daily newspaper. Trying to promote its upcoming release, “The Mission Impossible III”, the renowned studio put small Red musical boxes in 4,500 L.A. Times issues. The reaction was far from what they have imagined. There were numerous panic calls made to the Homeland Security about possible bombs distributed via the paper. There was one instance where the Santa Clarita bomb squad was called up.   
  • Heart Attack grill: L.A. based heart attack grill soon found that naming their menu after ailments was not a good idea after all. At one instance, a customer suffered a cardiac arrest while eating their “Bypass Burger” while the rest of the diners cheered thinking that it was a marketing gimmick. 

Any marketing strategy remains incomplete without proper research and analysis of the target market. All the above instances mentioned by me display the lack of proper research before conducting the campaign. Since, guerrilla marketing involves performing campaigns at real-world scenarios, proper market study is a mandate before embarking on a visionary endeavour. 

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If you have any questions or need help on Web Design in Manchester – feel free to Contact Me. Alternatively if you are looking for Branding and SEO capabilities, please see the relevant pages and case studies.

Alternatively, click here if you are looking for a UX Designer in Manchester. or a Social Media Agency, get in touch

Thank You!

Guerilla Marketing– The 10 Worst Campaigns of all Time!

In today’s digital landscape, a strong online presence is no longer a luxury – it’s a necessity. But with countless websites vying for attention, how do you make yours stand out? The answer lies in a concept as timeless as craftsmanship itself: bespoke design.

A bespoke design website, unlike cookie-cutter templates, is meticulously crafted to reflect your brand’s unique identity and cater to your specific business goals. It’s a tailored suit for your online presence, ensuring a perfect fit that commands attention and drives results.

Why Choose Bespoke Design?

While template-based websites offer a quick and affordable solution, they lack the individuality and functionality that can truly elevate your brand. Here’s why bespoke design is the smarter investment:

  • Unmatched Brand Identity: A bespoke website becomes an extension of your brand, visually echoing your logo, colours, typography, and overall aesthetic. This cohesive experience fosters trust and recognition, setting you apart from generic competitors.
  • Enhanced User Experience (UX): Bespoke design allows for user journeys tailored to your target audience. Whether your goal is to generate leads, showcase a portfolio, or facilitate online sales, the website’s structure and functionalities are designed to seamlessly guide users towards that goal.
  • Scalability and Future-Proofing: Your business is constantly evolving, and your website should too. A bespoke website is built with the flexibility to accommodate future growth and integration of new features, ensuring your online presence remains relevant and impactful.
  • Search Engine Optimization (SEO) Advantage: Bespoke websites offer greater control over on-page SEO elements like title tags, meta descriptions, and internal linking structure. This allows for targeted optimization, improving your search engine ranking and driving organic traffic.
  • Performance Optimization: A bespoke website is built from the ground up, free from the bloatware and unnecessary code often found in templates. This translates to faster loading times, a crucial factor for user engagement and search engine ranking.

The Bespoke Design Process: A Collaborative Journey

Creating a bespoke website is a collaborative effort between you and a skilled design and development team. Here’s what you can expect:

  • Discovery Phase: The team delves deep into understanding your brand, target audience, business goals, and competitor landscape. They’ll also discuss your website’s desired functionalities and content strategy.
  • Wireframing and Prototyping: Based on the gathered information, the team will create low-fidelity wireframes outlining the website’s structure and user flow. This is followed by high-fidelity mockups that showcase the visual design direction.
  • Development and Testing: The website is meticulously coded to ensure functionality, responsiveness across devices, and adherence to the agreed-upon design. Rigorous testing guarantees a flawless user experience.
  • Content Creation and Launch: High-quality, SEO-optimized content is created to populate the website. After final testing and your approval, the website is launched to the world.

Investing in the Future: The ROI of Bespoke Design

While the initial investment in a bespoke website might be higher than a template solution, the long-term benefits outweigh the cost. A well-designed website can:

  • Boost Conversions: By providing an intuitive and engaging user experience, a bespoke website encourages visitors to convert into leads or paying customers.
  • Increase Brand Loyalty: A website that reflects your brand’s values fosters a deeper connection with your audience, leading to increased brand loyalty and customer advocacy.
  • Reduce Maintenance Costs: Bespoke websites are often built with clean code and a focus on user experience, minimizing the need for ongoing maintenance and updates compared to template-based solutions.
  • Improve Brand Credibility: In today’s competitive market, a professional and well-designed website creates a positive first impression, projecting an air of legitimacy and trustworthiness.

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Finding the Right Bespoke Design Partner

The success of your bespoke website hinges on choosing the right design and development team. Here are some key factors to consider:

  • Portfolio: Look for a team with a proven track record of creating high-quality, bespoke websites in your industry or with a similar aesthetic style.
  • Experience: Choose a team with experience not just in design but also in web development and user experience (UX) principles.
  • Communication: Ensure the team is adept at clear and consistent communication throughout the project.
  • Scalability: Consider the team’s ability to support your website as your business grows.

Conclusion: A Bespoke Website – Your Competitive Edge

In today’s digital age, a website is more than just an online brochure; it’s the cornerstone of your digital marketing strategy. By investing in a bespoke design website, you’re creating a powerful tool that reflects your brand’s unique identity, delivers an exceptional user experience, andvfuels your success.

Ready to Craft Your Bespoke Website?

Don’t settle for a generic online presence. Embrace the power of bespoke design and take your brand to the next level. Contact a reputable web design and development agency today to discuss your vision and embark on the journey of creating a website that truly stands out.

Bonus Tip: Throughout this blog, we’ve focused on the benefits of bespoke design websites. However, it’s important to acknowledge that this approach might not be suitable for everyone. If you have a simple website need, a well-designed template solution might suffice. But for businesses that require a unique and impactful online presence, a bespoke website is an investment that pays dividends for years to come.

So you’re diving into the exciting world of web design! Whether you’re revamping your own site or working with a client, a well-crafted web design brief is your key to a smooth and successful project.

A web design brief acts as a roadmap, outlining your goals, target audience, and desired functionalities. It sets clear expectations for both you and the designer, ensuring everyone’s on the same page from the get-go.

The good news is, you don’t need to start from scratch. This blog provides a comprehensive web design brief template you can adapt to your specific needs.

Why Use a Web Design Brief Template?

There are numerous benefits to using a web design brief template:

  • Saves Time: Pre-defined sections guide you through the essential information, streamlining the briefing process.
  • Reduces Miscommunication: Clear communication is key. The template ensures you don’t miss any crucial details that could lead to misunderstandings later.
  • Aligns Expectations: By outlining your goals and needs, the designer can craft a website that truly meets your vision.
  • Provides a Reference Point: The brief serves as a reference point throughout the project, ensuring everyone stays focused on the agreed-upon objectives.

Web Design Brief Template:

Here’s a breakdown of the key sections to include in your web design brief template:

1. Project Background

  • Briefly introduce your company, its mission, and target audience.
  • State the purpose of the website (e.g., e-commerce store, portfolio, lead generation).

2. Target Audience

  • Describe your ideal website visitor. Consider demographics, interests, and online behavior.
  • Understanding your audience is vital to creating a user-friendly and engaging website.

3. Website Goals and Objectives

  • What do you want visitors to achieve on your website? (e.g., make purchases, subscribe to a newsletter, book appointments).
  • Setting clear goals helps the designer tailor the website to drive desired actions.

4. Current Website (if applicable)

  • Briefly describe your existing website, including its strengths and weaknesses.
  • Are there any existing elements you want to retain or features you want to improve?

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5. Desired Functionality

  • List the functionalities you envision for your website (e.g., contact forms, booking systems, social media integration).
  • Prioritize features based on their importance to your goals.

6. Competitor Analysis

  • Identify your main competitors and analyze their websites.
  • What aspects do you find appealing? What can be improved upon for your website?

7. Branding and Visual Identity

  • Provide any existing branding guidelines, including logos, color palettes, and fonts.
  • If you don’t have a style guide, describe your desired brand aesthetic (e.g., modern, minimalist, playful).

8. Content Strategy (optional)

  • Briefly outline your content strategy, including the type of content you plan to include (e.g., blog posts, product descriptions, case studies).
  • This helps the designer create a layout that accommodates your content needs.

9. Technical Considerations (optional)

  • Specify any technical requirements, such as content management system (CMS) preferences or mobile responsiveness.
  • If you have any existing website code or analytics data, you can mention it here.

10. Budget and Timeline

  • Set a realistic budget for the project and establish a desired timeline for completion.

Bonus Tip: Include inspirational website examples that showcase the design style you prefer.

web-design-agency-breif-template

Conclusion

By using this web design brief template, you’ll equip yourself with the necessary tools to communicate your vision effectively and ensure a successful website design project. Remember, the more information you provide, the better equipped the designer will be to craft a website that exceeds your expectations.