How to Web Design High Conversion Landing Pages
PPC or Pay-per-click advertisements are the best approaches for high conversion on your landing pages. This technique might look counter-initiative, but it won’t directly convert prospects into successful conversions.
When prospects click on a PPC ad, they often take an actionable step. Whether it is purchasing the product, services or signing up for future updates, they move through landing pages. These pages educate leads so they can make an informed decision before purchasing products or services. Furthermore, they can browse through a wide variety of products and choose the best one that meets their needs.
Therefore, landing pages should be carefully designed and follow a goal. A well-designed PPC landing page significantly increases website traffic and conversions. Also, keep in mind that a successful landing page can turn your PPC campaign visitor into a loyal customer. That’s why you should know the best approaches to web design high conversion landing pages for your PPC ads.
Effective Ways to Web Design High Conversion Landing Pages
Here are some tried and tested ways to design high conversion landing pages for a successful PPC campaign:
1. Never Forget These Crucial Elements
You should always include these essential elements on your landing page regardless of your niche, product, or service:
- Engaging visuals such as videos, images, or infographics
- Attractive and clear headlines and subheaders
- Explanation of offer
- Credibility evidence such as awards, certifications, and reviews
- Benefits of offer
You can change the order of these elements according to your template, product, and target audience. For instance, you can add a video on top of your landing page or include the benefits of the offer. The information you include depends on your personal preference.
2. Keep Your Message Clear
The landing page should reflect the PPC ad that you posted. When the landing page is irrelevant to the ad, potential customers might feel annoyed. The landing page should abide by the promise you made in the PPC ads. A dedicated landing page takes your audience through the sales funnel and helps them with buying decisions.
When you divert the audience to less relevant pages, they will lose interest in your products or services. For instance, if your publish a PPC advertisement that offers 30% off on all products, they should land on the web page where they can directly partake in that promotion.
3. Limit Your Buyer’s Persona
Besides choosing an accurate message, the PPC ads and landing page should target a specific group of a buyers. Try to speak to a single group of people at a time. If your campaign targets different personas, you should create different ads and landing pages for each one of them.
PPC landing pages include FAQs, pain points, and concerns of a specific group. If you will include information on the landing page for more than one persona, your audience will get confused and immediately leave. Furthermore, you can create interest by including images and infographics on the landing page. As a result, your audience will find them relatable.
4. Build Trust and Credibility
Creating a PPC ad campaign is not a big deal. Anyone can create and run paid ads. You can stand out by hitting the right spot by focusing on the design of your landing page and choose a vibrant color that grabs attention. Here are a few things that can boost your credibility:
- Affiliation and accreditation
- Testimonial and reviews
- Payment assurance
- Statistics, case study, and product results
- Detailed contact information
Choose these elements according to your target audience. For instance, if your target audience is a corporate business, you should include professional distinctions. Positive reviews will work for customers. Including these elements with CTA will boost trust within your targeted audience and increase conversions.
5. Test Again and Again
There are numerous tools and techniques such as usability testing that help in testing your landing page. Techniques such as heat mapping can help you visualize the elements your audience finds engaging and interesting. You can tweak some elements with lower engagement and increase conversions further.
When you intend to web design a high conversion landing page for a PPC ads campaign, you will find the above techniques a great help. Investing time and effort to create an engaging appearance and design will ensure your campaign’s success.
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