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Google Web Designer – All you need to Know

What is Google Web Designer?

Google Web Designer is an advanced tool that lets users create HTML images, ads, videos, and other web material for marketing. 

It allows users to utilize texts, drawing tools, animations, etc, by using an integrated visual and code interface.

It is an increasingly popular platform with support for various devices, including Windows and Apple. What’s more, Google Web Designer also allows users to add other Google products, including:

  • Google Drive
  • Display & Video 360
  • Google Ads

It comes with different flexible, easy-to-use, and interactive tools, allowing users to make different creations without major hassles.

How to Use Google Web Designer

Users can utilize Google web designer by following the easy steps mentioned below:

Visit the application page and download the application. Click on “Create New File” to start working on your new interactive design.

Choose “HTML” and choose an installation place and name for the File.

Insert the element tools of your choice to start working on the design and customize the element properties like colors, size, etc.

Designers can then adjust these elements by naming a section “Menu” and adding more elements.

Google Web Designer Ads Examples

Google Web Designer can help create excellent ads. Many leading companies use the platform to create and share unique ads. Here are a few examples for you to consider.

Basic Tutorials

Web designers must understand how ad making works on the platform. Therefore, we will mention some of the most common tutorials you need while working on the platform. Let us start by creating a simple banner ad on Google Web Designer.

How to Create a Simple Banner Ad

Creating a simple banner ad with the web designer is very simple. Designers need to access the application by running it and then finding the elements they want to add to the banner ad. You can do this by browsing the elements and using the drag and drop option.

Others can use File> Import Assets from the main menu to add the required files to the banner ad you wish to create.

Choose the images you want, create elements in the section, and then line them up according to your banner design. Drag the logo to the stage and use the selection tool to adjust the logo placement. Click the properties, lock the aspect ratio, and do the same for your product photo.

We recommend maintaining a standard size as it is suitable for most outputs. However, double the final size of your files for mobile ads so that the image remains sharp when zooming in.

Switch to the text tools and choose the typography in the various texts available. Users opting for Google web designer 3D may change their approach a bit. Save all the changes once you have finalized them, and your simple banner ad with be ready.

Make Impactful Creatives with Google Web Designer

Google Web Designer is an ideal solution for web designers who want to make impactful creatives. It provides the ideal tools and options for creating magnificent designs. Let us discuss how you can create impactful creatives using the web designer.

Create a Design from Scratch

Designers need to begin by creating a new file and adding the necessary design elements to the creative File they want. It can be a video, a document, an image, or a general HTML format file that goes on the internet for marketing and other purposes.

Use an Existing Template

  • Google Web Designer is an alternative for designers who do not want to create content from scratch each time. You will come across many pre-made templates on the platform when you start to learn Google web designer. Editing an existing template is faster compared to working on each case individually.

Utilize Online Resources

The internet has a plethora of online resources for Google Web Designer users. You can use platforms like YouTube to see tutorials and implement the best practices in your designs.

Create and Implement Engaging, Interactive Creative with Google Web Designer

Learning from these credible sources allows designers to enhance skills and reap better benefits with the application.

However, it is essential to understand the basic elements of the designing application before proceeding with further details.

Google Web Designer Templates

Web designer templates are the fastest way to create and publish a design on your website and get more traffic. These templates are available under different categories, and some of the popular ones require:

Ad Types – Choose among standard ad formats.

Components: Search for templates according to specific elements. For example, users can search for specific components like stars, color schemes, etc.

Devices– Choose between targeted devices such as Windows, Apple, and Mobile to adjust your web design accordingly.

Dimensions – Search the template designs for specific dimensions and sizes to suit your initial layout properly.

Dynamic Vertical – Create several dynamic ad templates using data schema to make the platform more interactive.

Features – Filter out templates with a particular feature. Incorporate the features in your final design for the best quality results.

Industries– Choose between templates by adding industry tags and filters for niche-specific results.

Platforms – Select between different platforms for ads like Google Ads or AdMob.

Google Web Designer Review

Google Web Designer allows users to create HTML ads or other types of web content for their users. Windows and Mac users can both install the application for the following benefits.

Assets Available

Designers can use the import asset command to get more files or drag and drop them into the workspace. However, changing these assets is not as intuitive as you might experience with other applications. 

Users need to visit the properties panel for minor changes, which can feel awkward initially.

Remember that it doesn’t allow creating assets as it is not an image compositing software. You need to use other platforms like Photoshop to create the assets required.


Animation is easier for users who know how to set specific keyframes and run them in an orderly sequence. However, users need to alter the parameter they want to animate in their video or other web content. Another issue is that the platform does not have a parameter lock option, so designers must manually pick, adjust, and add the parameter.

The app does not tell about the parameters set for editing, and users need to go to each frame of the video to find the adjustable elements.

 Nonetheless, the application allows users to animate objects and designs or even 3D animate whatever they need. Users can utilize the application to create several animated ads without a single coding line.

Preview Option

Rechecking existing web designs plays an essential part in professional ad creation. Google Web Designer has an Ad Validator that allows creators to review their design progress and amend it. 

Designers can click on the preview button and choose the one they like to use and the platform will launch it. 

It will also offer different size options if you haven’t chosen a standard size. Designers can publish their work once they are done or add it to their external hard drive for future use. You can also save the project as a template and re-use the template for future projects.

Customer Support

Working on an ad creation platform can be difficult for most first-timers, but Google Web Designer has robust customer contact and support channel that is quite helpful for users. What’s more, users can check the Discussion Forums and review questions asked and solutions offered by other designers and utilize them when needed. 

Pricing Options

The best part about the app is that it is entirely free despite all its amazing features.

Best Google Web Designer Alternative

Google Web Designer may have its advantages, but some users need alternatives to the platform. Here is a list of some good alternatives for Google Web Designer.

  • Adobe Dreamweaver.
  • Adobe Muse.
  • CoffeeCup HTML Editor.
  • Microsoft Expression Web.
  • Pinegrow Web Editor.
  • RapidWeaver.
  • Webflow.

The alternative chosen depends on the designer’s needs and niche. However, the following pros and cons make Google Web Designer an excellent option for almost everyone.

Pros and Cons of Google Web Designer

The application is a popular ad design platform with the following pros and cons for its users. 


Completely Free

The platform costs nothing to users, making it an ideal choice for everybody, especially new web designers. These beginners can fulfill their web design requirements without paying anything.

Reasonable Interface

Google Web Designer has a balanced interface that is not too difficult to use. Users can learn Google web designer quickly, without any inconveniences.

Quick Prototyping

The template and previewing options on Google Web Design make it ideal for anyone looking for quick designs and ad prototype creation.


Doesn’t Support External HTML Files

The platform doesn’t open or access HTML files created outside it.

Unavailable on other Browsers

Google Web Designer does not support services on non-Google browsers.

Google Web Designer VS Web Design Agency 

Operating the application can be pretty problematic for users who do not have experience with HTML files. However, a good alternative in such situations can be a professional web design agency. These agencies have teams of professionals available 24×7 for customer support and service.

We suggest you connect with our professionals for your next advertising objective. We will ensure blending your vision with our expertise for the perfect results!


Does Google have a Web Designer?

Yes, Google has a web designer named Google Web Designer, which allows the creation of HTML files and media.

Is Google Web Designer free?

Yes, Google Web Designer is entirely free for download on Windows and Apple devices.

Who uses Google Web Designer?

Professional designers or small-time website content creators use the platform for advertising their products/services.

Is Google Web Designer suitable for websites?

Yes, it is a good option for creating websites because it allows for creating HTML images without coding.

How to add a background image in Google web designer?

  1. Select the Element tool in the toolbar.
  2. Select Image or Video element.
  3. Create an element of the size that you want.
  4. Set the image or video source in the Properties panel.

How to create a website using Google web designer?

Step 1: Start with a Blank Project.

Step 2: Personalize the project.

Step 3: Add the widgets.

Step 4: Screen State animations.

Step 5: Insert video into your webpage.


If you need any help from an experienced Graphic and Web Design Studio in Manchester

Feel free to Contact Us on / 07307 435 753

Alternatively, click here if you are looking for a UX Designer in Manchester. or a Social Media Agency, get in touch

Thank You!

Google Web Designer – All you need to Know


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