6 Reasons Why You Need a New Website

Your website is one of the most important tools in your marketing arsenal. It’s where your customers go to find information about your products and services, and it’s the first place they look when they want to buy something. For your website to be effective, it needs to be well-designed and user-friendly. It also needs […]

The Importance of Brand Image

At Markustudio we are specialists in branding a wide variety of organisations to give them a truly distinctive and consistent look and voice. A company’s identity must run through an entire business and all its activities like the name of a seaside town runs through a stick of rock! A brand needs to be in […]

5 Fatal Mistakes When Producing Video Content for Your Brand!

The digital realm has predominantly defined two categories of audience that the marketing campaigns encounter during or after their broadcast. This comprises people who go through a content-rich article with enthusiasm and attention and then there are peeps like me who would rather watch a video than spending time on a fat block of text!  […]

Why your Business Card is More Important Than Ever!

It is inevitable for businesses of this era to integrate and implement a certain level of design, thinking on the mediums through which it is represented. Without a well-thought and created design in play, companies fail to keep up with the ones who have successfully accomplished the same. Businesses garner the capability to tackle tough […]

The Basics of Good Design

Good design is often thought of as being sleek, aesthetically pleasing, and minimalist. But it’s not just about looks-good design must also be functional and efficient, serving its intended purpose without any unnecessary bells and whistles. What is considered good design? This is a question that has been asked since the dawn of time, and […]

What Will Digital Marketing Look like in 2024?

Digital Marketing is a constant challenge. Mostly because it’s a discipline that evolves rapidly and today’s obstacles become gained knowledge in a short-term basis. But, talk about the evolution of digital marketing in recent years it’d take thousands of words. However, as this process is so interesting it’s almost impossible to say “no” to the […]

How to Build a Website Even your Nan Would Understand

Just the other day, my not-so-tech-savvy Granny was going through a new website that is supposed to make the payment procedure of the utility bills easier compared to the manual alternative. However, instead of breezing through the process, she was perplexed while interacting with the portal’s interface! It was comparatively easier for her to interact […]

Why Digital Marketing Agencies Don’t Want Retainers Anymore!

As the business grows you’ll notice you need more time spent improving your online presence. This is quite crucial for your expansion, so you most likely need a monthly retainer with an agency… or not?  The truth is that many digital marketing agencies are moving away from retainers, because the content, calls-to-action, landing pages, pay […]

Do You Need A Freelance Designer, a Design Studio, or an Agency?

Ok, so let’s say you need a Web Design or Branding. Do you go with a freelance designer, a design studio, or an agency? That’s the question many businesses face when they need to create a new website or rebrand their company. Each has its own set of pros and cons, so let’s take a […]

6 Reasons Your Company Needs Brand Guidelines

Creating brand guidelines is one of the most important things a company can do to protect and build its brand. By developing a clear set of rules for how your brand should be represented, you can ensure that all marketing materials are on-brand and consistent across channels. This will help to create a unified look […]