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5 Steps to Nailing Your Web Design Brief

Think you know what makes a great web design? You may be surprised. Web design is more than just good looks – it’s about creating an effective, user-friendly interface that engages users and helps them accomplish their goals. So how do you make sure your next web design project is a success? Start by following these seven steps to nailing your web design brief.

1. Define your goals

Creating a web design brief is the first step in starting any web design project. This document will help you define your goals and give your designer a clear understanding of what you are looking for. When creating a web design brief, there are a few key things to keep in mind. First, you need to clearly define your goals. What are you looking to achieve with your website? Second, you need to think about your audience. Who do you want to reach with your website? And finally, you need to consider your budget. How much are you willing to invest in your website? By taking the time to answer these questions, you will be able to create a web design brief that will help ensure that your project is a success.

2. Research your audience

Web design is a process of creating a website that presents information in an organised, easy-to-use format. The first step in web design is to research your audience. Who will be visiting your site? What are their needs and wants? What kind of information are they looking for? Once you have a good understanding of your audience, you can start to create a web design that meets their needs. Keep in mind that your website should be easy to navigate and visually appealing. It should also provide the information that your visitors are looking for. With a little bit of planning, you can create a website that is both user-friendly and informative.



3. Outline the user experience

Creating a great user experience for your website visitors is essential if you want them to stick around and become customers or clients. One of the best ways to ensure a positive UX is to map out the user journey before you even start designing your site. This will help you to identify any potential pain points and design around them.

To start, sit down and map out the key steps that a user will take on your site, from landing on the home page to completing a purchase or subscribing to a service. As you do this, think about what actions you want them to take at each stage and what information they will need in order to make a decision. Once you have your user journey mapped out, you can start thinking about how to design each page and what elements you will need to include. Keep in mind that web design is all about providing a great user experience, so make sure that your designs are easy to understand and navigate. If you take the time to outline your UX before starting your web design project, you’ll be well on your way to creating a successful website.

4. Draft your content strategy

Content marketing is a term that gets thrown around a lot these days, but what does it actually mean? In its most basic form, content marketing is a way to promote your business by creating and sharing valuable content. This can take the form of blog posts, articles, infographics, videos, or even just helpful tips and advice. The key is that the content is interesting and relevant to your target audience. One of the best ways to get started with content marketing is to web design and create a blog for your business. This will give you a platform to share your ideas and connect with potential customers. Once you have a few blog posts under your belt, you can start promoting your content through social media and other channels. With a little effort, you can quickly build up a loyal following of potential customers who are interested in what you have to say.


5. Create a style guide

When it comes to web design, having a style guide can be incredibly helpful. A style guide helps to ensure that your site has a consistent look and feel, which can make it more visually appealing and easier to use. Plus, having a style guide can help to streamline the design process, as it provides clear guidelines for what should and shouldn’t be included on your site. So how do you go about creating a style guide for your brand? Here are some tips:


– Start by outlining the overall look and feel of your site. What kind of colours do you want to use? What kind of fonts? What kind of layout? etc.

– Once you have an idea of the overall look, start thinking about specific elements on your site. For each element, decide on things like colour, size, font, etc.

– Once you have all of the individual elements sorted out, put everything together in one document so you have a reference point for when you’re designing your site.

 following these guidelines should help you create a style guide that will be invaluable when designing your web site.

So, there you have it – a web design brief. It can seem daunting at first, but if you take the time to research your audience and put together a style guide, it will make the process much smoother for everyone involved. If you need help putting together a web design brief or creating a style guide, our team is more than happy to assist. Contact us today to get started on building or updating your website!


If you have any questions or need help on Web Design in Manchester – feel free to Contact Me. Alternatively if you are looking for Branding and SEO capabilities, please see the relevant pages and case studies.

Alternatively, click here if you are looking for a UX Designer in Manchester. or a Social Media Agency, get in touch

Thank You!

5 Steps to Nailing Your Web Design Brief

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