5 Branding Tips for Small Businesses
Starting a small business is a big accomplishment, but it's only the first step on the long road to success. To really make your mark in the world, you need to brand your business effectively. Here are five essential tips
Authentic Branding or Transparent Branding?
Some businesses think that the more they obscure their brand, the more mysterious and coveted it will become. But is this really the best strategy? According to Forbes, transparent branding is becoming increasingly more important, as customers are looking for
Branding Lessons from Manchester Based Factory Records
Factory Records was a Manchester-based independent record label founded in 1978. Although it went out of business in 1992, Factory Records is still considered one of the most influential independent labels of all time. So what can we learn from
6 Tips for Branding for E-commerce Websites
Nowadays, ecommerce businesses are becoming more and more popular. So if you have an online store, it's important to make sure your branding is on point. Here are a few tips to help you get started. 1. Establish a clear and
The Importance of Brand Image
At Markustudio we are specialists in branding a wide variety of organisations to give them a truly distinctive and consistent look and voice. A company’s identity must run through an entire business and all its activities like the name of
Why your Business Card is More Important Than Ever!
It is inevitable for businesses of this era to integrate and implement a certain level of design, thinking on the mediums through which it is represented. Without a well-thought and created design in play, companies fail to keep up with
6 Reasons Your Company Needs Brand Guidelines
Creating brand guidelines is one of the most important things a company can do to protect and build its brand. By developing a clear set of rules for how your brand should be represented, you can ensure that all marketing
The Process of Designing a Great Logo
A good logo is an important part of any company's branding and marketing efforts. A strong visual identity can help to create a positive first impression for potential customers, and a good logo can be used in a variety of
How To Keep Your Branding Consistent As a Start Up
Maintaining brand consistency is essential for any business that wants to grow. This means keeping the same logo, colors, fonts, and overall style across all of your marketing materials and social media platforms. This will help customers recognize your business