Being authentic is one of the most important traits for business success. It shows that you're genuine and honest, which builds trust with both customers and colleagues. Being authentic also allows you to be true to yourself, which is essential

I don't know where this blog post is going, but I've been sat in my studio for hours doing research and online courses on search engine optimisation and creating 'killer" content that drives 100,000 of views per month. After all this