Career Legal is one of the top Executive Search Recruitment agencies in the UK, specialising in the Legal sector. Established back in 1999, they were well overdue a rebrand to bring them into the 21st century.
I spent a great deal of time with the CL team gathering data on their client companies and their employment candidates. It soon became apparent that Career Legal’s primary audience was female and aged between 25 and 40.
From this data I set about creating a brand identity that would resonate strongly with its main female market, portraying the sophistication of the company and incorporating the Career Legal ring device that represents the complete 360 service the company offers.
If you would like to discuss a rebrand or new logo design, the please get in touch with Markus a freelance web designer Manchester.
November 30, 2021