MyHotels is a boutique hotel group founded by Andreas Thrasyvoulou in 1997 that began with the creation of My Bloomsbury, followed by My Chelsea in 2002 and then My Brighton in 2008. All these designer hotels feature award-winning design and distinctive local character.

The MyHotels visual identity had not been updated since the early 2000s. The client felt it was about time that the brand had a major overhaul to refresh and promote his boutique hotel group more powerfully and effectively.

Based on Andreas’s background in architecture and the attractive design elements running throughout these three hotels, I implemented and rolled out an entire rebrand from interior design to website development, extending all the way through to the design for the complimentary umbrellas.

MyHotels Brighton is the perfect place to stay if you’re looking for a getaway in Britain’s prettiest seaside town. Located just a few steps from the city centre, it’s easy to experience all that Brighton has to offer, whether that’s strolling along the beach, checking out all the latest shops and restaurants or exploring The Lanes with its endless streets lined with independent cafés. With rooms designed for your comfort and luxury, MyHotels Brighton ensures you’ll have a memorable stay. And when you feel like taking some time away from sightseeing? Enjoy a dip in the hotel’s indoor heated pool or relax with the rejuvenating treatments at their spa. What more could you want for your dream getaway?

Branding and Logo Design