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Coca-Cola promoted the chance to win holidays with an on-pack mechanic that directed customers to a microsite.

Using ‘share a coke’ technology with names on products, they announced destinations on pack that gave consumers the chances to win a trip to that particular location. The campaign ran across all managed, leased and free trade sites with the greatest focus on managed sites and specifically Sizzling Pubs, Harvester and Toby Carvery. Markustudio delivered the full app design along with a host of marketing assets to be used at the point of sale


Markus Wilson