Since we had already worked with Apexx Digital on their branding, we already had a deep understanding of their client base and business. We established that a more ‘fun’ approach was needed for the flagship site, to stand out in a competitive digital marketing sector.
The Apexx brand already stands out thanks to the use of colour, gradients and bold typography, so to bring that through to the website even more, was a bit of a challenge. We used bigger fonts, angled assets and more vibrant gradients from their colour palette against background elements to create energetic look that was more engaging yet still consistent for the brand.
Building on WordPress ensures the site design was responsive and mobile-first using SVG/CSS masks to achieve the desired effects, this ensures that the Apexx team can update the content using the easy CMS without needing to edit any imagery inhouse.
Markus Wilson. Gavin Mason
August 17, 2020