uSound is an audio assistant app created by Argentinian-based Newbrick S.A. uSound has been developed for people with hearing loss or deficiency that turns their iPhone into a hearing aid – clever stuff!
Manchester based freelance web design Markustudio (aka ME) came onboard during the development stages to help create the branding and supporting marketing collateral for the app which was deemed to be a major game changer.
We developed the logo around iconography representing a sound wave and the letter ‘U’ to create a distinctive brand with visual elements that also made use of dramatic colour gradients, as we realised just how important a strong visual identity was, given its consumer base.
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January 21, 2019