uSound is an audio assistant app created by Argentinian-based Newbrick S.A. uSound has been developed for people with hearing loss or deficiency that turns their iPhone into a hearing aid – clever stuff!

Markustudio came onboard during the development stages to help create the branding and supporting marketing collateral for the app which was deemed to be a major game changer.

We developed the logo around iconography representing a sound wave and the letter ‘U’ to create a distinctive brand with visual elements that also made use of dramatic colour gradients, as we realised just how important a strong visual identity was, given its consumer base.