VUDU is a Mens Styling brand headed up by former England professional basketball player Jerelle Okoro. The organisation as a whole, operators numerous barber shops throughout the North West, along with a line of grooming products and accessories. The pivotal factors for the branding were to appeal to a wider audience, including the urban communities as well as the Gen Z “hipster” market. While the branding also needed to work as a standalone product line, with Vidal Sassoon & HUDA being key references. After some research into these 2 primary markets and many more talks with Jerelle and his team. We eventually landed on the branding you see today. We feel the branding appeals to both targets, with a premium yet edgy tone. And has the ability to carry the company globally and stand up alongside the big box brands.

“Amazing to work with. Thorough and extremely creative. I was genuinely shocked at the level of communication and standard of work, considering how busy he was but all came together perfectly and within timescales! We really appreciate this service as it’s extremely hard to find in this industry!”

Jerelle Okoro Founder. VUDU UK Ltd