MUSTARD RESEARCH

This project involved a complete website redesign for Mustard Agency, aiming to reflect their 2023-2025 vision and solidify their position as a specialist agency.

Key Objectives:

• Modernisation: Create a cleaner, simpler, and more contemporary website that reflects Mustard’s current brand identity.
• Strategic Focus: Shift perception by showcasing expertise in specific sectors: Segmentation, Brand & Communications, Customer Experience, and Innovation & NPD.
• Streamlined Navigation: Implement a smaller menu with fewer pages, highlighting their core service areas.
• Brand Consistency: Explore refreshing other brand assets like logo, colour palette, and presentation templates for a cohesive experience.

My Role:

• Collaborated with Mustard to understand their evolving brand and strategic goals.
• Developed a website design that aligns with their vision for a more focused and contemporary agency.
• Crafted a streamlined navigation structure highlighting key service areas.
• (Proposed a plan for refreshing brand assets and presentation templates.

Outcomes:

This website redesign will position Mustard Research as a specialist player in the market, attracting clients seeking expertise in their core sectors. The streamlined navigation and contemporary design will also enhance the user experience and project a more confident brand image.